Structured discovery for
product teams.
Most teams don't lack ideas—they lack the structure to validate them. Product OS connects your customer insights, opportunities, and bets in one place, helping you build with confidence.
Opportunity trees
Mission → metrics → bets, all connected
Opportunity scoring
Frequency × reach × pain
Canvas & Specs
Real-time whiteboards and product specs
40+ test library
The right validation for every stage
Discovery is the first thing to get dropped
When the roadmap is behind, understanding the customer becomes optional. The work still happens. It just happens in tools that were never built to hold it.
Every insight stays attached to the bet it informs
Most tools give you a canvas or a backlog. Product OS connects the two: opportunity-solution-tree thinking you can actually run, with your team in it.
ICP
Define who you're for. Everything you discover ladders back up to it.
Opportunities
Score pains by frequency, reach & pain — so the loudest voice stops winning.
Bets
Turn opportunities worth chasing into bets and hypotheses your team rallies around.
Tests
Attach the right test to every bet and gather real evidence — not hope.
Customer → opportunities → bets → tests. One flow, and you can undo any step of it.
One place for the whole discovery loop
The discovery structure you keep meaning to build
A tree that runs from your mission and metrics down to opportunities, bets, and experiments. Score opportunities by frequency, reach, and pain. Every card links back to the one above it, so the reason behind a decision doesn't vanish a quarter later.
For: teams tired of restarting discovery from a blank page every quarter.Whiteboards, specs, and decisions in one place
Real-time whiteboards and product specs with sticky notes, shapes, connectors, and prioritization templates. Capture interviews and feedback, highlight what matters, and attach the insight straight to the bet it informs.
For: hybrid teams stitching work across too many tools.40+ tests, sorted by what you need to learn
A library of assumption tests, sorted by phase (problem space through mature product) and by evidence type (desktop research through real-world behavior). Each one lists its cost and how strong its evidence is, so you can pick the cheapest test that still changes your mind.
For: anyone who's asked "okay, but how do we actually validate this?"Multiplayer, from two co-founders to a full growth org
Every board, tree, and interview is shared in real time. Invite your team with a magic link. Each team, product, or client gets its own isolated workspace, with its own members and settings.
For: teams of 2 to 200 who want to think together instead of in silos.From a blank page to a validated bet in four moves
Set your foundation
Add your ICP and mission. Spin up a workspace per product, team, or client.
Gather the signal
Run interviews and collect feedback. Highlight what matters and turn it into reusable insights.
Map the opportunities
Build the tree — opportunities scored, bets framed, hypotheses sharpened — on the canvas, with your team.
Validate the bets
Pick a test from the library, run it, and log the evidence. Move on what's proven, not what's loudest.
Everything you need in one place
Opportunity solution trees
Mission → metrics → opportunities → bets → experiments, all connected.
Opportunity scoring
Rank by frequency, reach, and pain.
Whiteboards & Product Specs
Real-time canvases for notes, shapes, and full product specifications.
Interviews & feedback
Capture, highlight, and convert to linked insights.
40+ test library
Curated assumption tests by phase and evidence strength.
Roadmap & overview boards
Strategy and discovery in one view.
Command palette ⌘K
Jump to any workspace, board, card, or interview instantly.
Multi-tenant workspaces
Isolated spaces per team, product, or client.
Activity & undo
Every change tracked and reversible.
Designed for modern product teams
Discovery that compounds
Replace the quarterly discovery scramble with a durable, shared system. Keep insights, opportunities, and bets connected so nothing gets re-litigated.
A testable pipeline
Turn a firehose of ideas into a prioritized, testable pipeline. Validate cheaply and often, and always know what to run next.
Fit before you burn runway
Find and pressure-test problem–solution fit before you build the wrong thing. Bring your co-founder into the same brain.
Simple, transparent pricing.
Choose the plan that fits your team's product discovery needs.
Starter
The essentials to start running structured discovery.
- Up to 3 opportunity trees
- Real-time whiteboards & product specs
- 10 core assumption tests
- Standard support
Pro
The complete operating system for structured discovery.
- Unlimited opportunity trees
- Real-time whiteboards & product specs
- 40+ curated assumption tests
- Priority support
Frequently asked questions
We already use Miro / Notion / spreadsheets. +
Isn't structured discovery slow? +
We're just two founders — is this overkill? +
Where does the test library come from? +
Ready to build better products?
Get started with Product OS.
Bring structure to your product decisions. Put your customer insights, strategic bets, and validation tests in one collaborative workspace.